How did you attract/address your audience?

I addressed my audience by firstly conducting research into the codes and conventions of romantic comedies in order to gain an understanding into my audience’s expectations. I then used this new found knowledge to construct a questionnaire which examined my audience’s preferences and criticisms of the romantic comedy genre. This feedback was very insightful and greatly influenced my decisions in the overall construction of my film.

Notable examples of feedback which shaped my film include :

Question 6 : "Which one of the following openings would you prefer?"



As the graph highlights the most preferred opening was a scene that cut between the two protagonists in order to comically demonstrate their differing personalities (55%). The second most popular option was a telephone conversation between the protagonists(20%). When writing my script I combined both of these scenarios in order to maximise audience satisfaction.

Question 4: "Which one of the following do you believe is the most important element in a successful romantic comedy?"





As illustrated above 45% of the people questioned preferred the element of bad luck. I employed this element in my film opening as I agreed with this response because I felt it was the most comedic element to explore. In my film bad luck is evident when the female protagonist hurts her foot by stepping on the "Kill Bill" bluray and being late for her meeting with her potential in laws.


Question 7: "Would you prefer an atmospheric or dialogue driven opening?"



After reviewing the above graph , I decided to infuse both atmospheric (75%) with comic dialogue (25%) in order to enhance the appeal of my film opening thus increasing the chances of a positive reception by the audience. The atmospheric elements are established in the score, mise en scene and lighting especially, when the protagonists are getting out of bed whereas dialogue is later used when the protagonists share a phone conversation.

Question 11 - "What feature would you most criticise about a romantic comedy?"




I strongly agree with the most selected point of criticism that predictability (70%) is a critical issue in romantic comedies. As a result, I decided to counteract this by inverting the gender roles of the protagonists in my film thus giving a new twist to what many perceive as a genre which has been explored to the point of exhaustion.

In feel my research has allowed me an insight into what the audience perceive as the perfect romantic comedy. As shown in the examples above I have responded appropriately by incorporating their feedback in my film opening thus addressing any issues they may have and ultimately creating a film which provides a refreshingly unique experience and as a result would attract a wide audience.