What kind of media institution might distribute your media product and why?

I believe my film is suitable to be distributed by a major movie distributor such as Universal Pictures (the production and distribution arm of Universal studios, a subsidiary of NBC Universal) who have previously experienced a vast amount of commercial success in distributing “Notting Hill” (1999) , Bridget Jones's Diary (2001) and Love actually (2003) which were all fairly low budget and were not typically “Hollywood” in that they did not consist of an all star cast and were more realistic in their approach.

The budget to gross profit ratio in the above films is impressive therefore indicating the successful marketing strategies of Universal Pictures. This consecutive success means that there is an established audience for this hybrid genre. The dynamics of my film parallels the characteristics of the films listed above which suggests that my film would be of interest to Universal Pictures.

However, I feel my film would not be suitable for other distributors such as Columbia Pictures (owned by Sony Pictures Entertainment) or New Line Cinema (became a subsidiary of Time Warner in 1996 and was subsequently merged with its larger sister studio Warner Bros. in 2008) who have previously released romantic comedies such as “Hitch” (2004) and “Valentine’s Day” (2010) respectively. These American films were big budget and typically commercial projects where risks were not taken meaning my film would likely be viewed as too risky for either Columbia Pictures or New Line Cinema.